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Reign™ | Elegant Summer Dress
Reign™ | Elegant Summer Dress
Reign™ | Elegant Summer Dress
Reign™ | Elegant Summer Dress
Reign™ | Elegant Summer Dress
Reign™ | Elegant Summer Dress
4.9/5.0 Based on 499+ reviews

Reign™ | Elegant Summer Dress

Regular price £159.90 Sale price £79.95 Save 50%
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Reign™ | Elegant Summer Dress

Effortless Elegance for Warm, Sunny Days

Step into timeless summer style with the Reign™ Elegant Summer Dress. Designed for lightweight comfort and effortless charm, this dress is crafted from a breathable, airy fabric to keep you cool while radiating sophistication. Whether you’re heading to the beach, a garden party, or a casual day out, Reign™ is your go-to for chic summer elegance.

Why Choose us?

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Too expensive
30,500+ satisfied customers
Free shipping
30-day satisfaction guarantee
High quality

Why Choose Reign™?

Light & Airy Feel – The breathable fabric ensures you stay cool and comfortable, even on the hottest days.
Timeless Design – A flattering, elegant cut with delicate details that turn heads at any summer event.
Easy Care & Long-Lasting – Retains its shape and softness even after multiple washes.
Versatile & Stylish – Dress it up with heels and accessories for an elevated look, or keep it casual with sandals and a sunhat.

Specifications

Style: Elegant / Casual / Summer
Type: Midi-length summer dress
Neckline: Round
Fit: Relaxed, breathable fit
Fabric: Lightweight, breathable blend
Length: Midi, just below the knee

Size Guide (AU Sizing - CM)

Size Length (cm) Bust (cm)
S (8) 106 90
M (10) 107 95
L (12) 108 100
XL (14) 109 105
2XL (16) 110 110
3XL (18) 111 115

Care Instructions

Machine Wash Cold – Gentle cycle to preserve fabric softness
No Bleach – Maintains fabric integrity and colour
Hang to Dry – Helps retain the natural shape and flow
Low Iron if Needed – Keeps the dress looking fresh and crisp

Selling Fast!

Stock is limited—add the Reign™ Elegant Summer Dress to your cart now before it’s gone!

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Join our community of over 10,000 satisfied customers ❤️

★★★★

I’m genuinely blown away by the quality. I ordered the vintage-inspired knit cardigan and it’s even more beautiful in person. The fabric is soft, not scratchy at all, and it fits perfectly. The packaging was also really thoughtful — I felt like I was opening a gift. Will absolutely be ordering again from Florence and Mae Londen!

Sophie W
★★★★★

It’s rare that you find a boutique where the photos actually match what you receive — Florence and Mae nailed it. I bought the linen blouse for an upcoming trip and I’ve already gotten compliments on it! Great communication too. I had a question about sizing and got a warm, helpful reply within a few hours. 10/10.”

Amelia H.
★★★★

I discovered Florence and Mae Londen through Instagram and I’m so glad I did. The dress I ordered (The Ivy, I believe it’s called) feels high-end — like something you’d get in a designer boutique. I’ve recommended the shop to two of my friends already. Lovely customer service and super fast shipping.

Charlotte E.
★★★★★

Florence and Mae is now my go-to for wardrobe staples with a twist. I was skeptical ordering from a store I hadn’t heard of before, but the moment I tried on the wide-leg trousers I was sold. The cut is flattering, the material feels durable, and it just feels… special. It’s clear there’s love behind this brand.

Isla T.
★★★★★

Hands down one of the best online shopping experiences I’ve had. From the website to delivery, everything was smooth and stylish. I ordered the wool-blend coat and it’s perfect — warm, elegant, and exactly as pictured. Florence and Mae Londen feels like a hidden gem. I’ll definitely be back for more.

Emily R.
About us

A mother and daughter story

Florence & Mae was created from a heartfelt bond between generations—a shared passion for timeless style, effortless beauty, and meaningful connection. As a mother and daughter, we envisioned a boutique that would bring elegance into the everyday, offering pieces that help women feel graceful, empowered, and at ease.

Each collection at Florence & Mae is handpicked with intention—celebrating femininity, quality, and versatility. But more than just fashion, Florence & Mae is a reflection of life’s cherished moments, quiet confidence, and the joy of self-expression.

This is our journey—and we’re so grateful to be part of yours.

Florence & Mae

Free shipping

We deliver with Royalmail and DHL for the fastest and most reliable service. Free shipping on all orders!

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Florence & Mae London is a trusted and officially verified store. We guarantee a fast, secure, and seamless shopping experience—no matter which payment method you choose.

30 Days Money back guarantee

Your order doesn't fit? No problem! You can exchange or return it at any time. We offer a 30-day right of return!

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Reign™ | Elegant Summer Dress
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