Our Heritage

The journey of Florence & Mae began in 1989, when Florence Mitchell, a visionary woman with a deep appreciation for timeless style and beauty, brought her dream to life in the charming heart of the UK. With grace and determination, Florence created more than just a boutique—she built a haven where women could find elegance, confidence, and a genuine connection.

Florence’s vision was deeply personal. As a mother balancing family and business, she knew firsthand the transformative power of clothing, believing that every piece should inspire quiet confidence and effortless beauty. Her small boutique quickly became a beloved destination, reflecting her passion for empowering women through thoughtfully curated fashion.

“We’re not simply offering clothing," Florence would warmly tell her customers. “We’re sharing pieces that celebrate life’s most meaningful moments and support the journey of every woman who walks through our doors.”

Throughout the 1990s and early 2000s, Florence & Mae blossomed into a trusted sanctuary known for its exquisite taste and genuine warmth. Florence’s intuitive understanding of women's lives set the boutique apart, making it more than a shopping experience—it was a space of empathy and empowerment, a place where stories were shared as freely as style advice.

As Florence’s daughter, Mae, grew up immersed in the world her mother had created, she naturally joined the boutique, bringing fresh perspectives and renewed energy. Over the past decade, this mother-daughter duo has continued to thoughtfully select every dress, sandal, blouse, and accessory, ensuring each piece embodies their shared commitment to femininity, quality, and versatility.

Today, Florence & Mae remains a heartfelt reflection of their bond and shared passion—a boutique that celebrates elegance in everyday life. Although rising costs in the UK have brought challenges, the legacy Florence & Mae created continues to live on in the hearts and wardrobes of countless women in our community.

As we look back with gratitude, we honor every customer whose journey has intersected with ours. Your stories have woven together with our own, creating a rich tapestry of connection and cherished memories.

Welcome to Florence & Mae—a mother and daughter story, forever entwined with yours.