Privacy policy

Data Protection and Privacy Policy

1) Information About the Collection of Personal Data

1.1 Florence & Mae ("we", "us") appreciates your visit to our website and your interest in our services. We respect your privacy and are committed to protecting your personal data. Below we detail how we manage your personal data when you use our website. Personal data includes any information that can identify you personally.

1.2 The data controller responsible for processing personal data on this website under the General Data Protection Regulation (GDPR) is Florence & Mae. For enquiries, please contact us at support@florenceandmae-london.co.uk.

1.3 This website uses SSL or TLS encryption to securely transmit personal data. You can recognize an encrypted connection by the "https://" and padlock symbol in your browser.

2) Data Collection When Visiting Our Website

When using our site for information purposes only, we collect data transmitted by your browser ("server log files"):

• Webpages visited

• Date and time of access

• Data volume transferred

• Referral source

• Browser and operating system used

• IP address (anonymised where possible)

Processing is based on our legitimate interests under Article 6(1)(f) GDPR for optimal website functionality. Data is not shared or used for other purposes without justification.

3) Cookies

We use cookies to enhance your experience on our site. Cookies are small files stored on your device, enabling site functionality and analytics. You can manage cookies through your browser settings; however, limiting cookies may affect site performance.

4) Contacting Us

When contacting us via email or contact forms, personal data provided is used exclusively to respond to your request per Article 6(1)(f) GDPR. Data is deleted after resolving your query, provided there are no legal obligations to retain it.

5) Customer Accounts and Contract Processing

Personal data provided during account registration or order placement is processed per Article 6(1)(b) GDPR. You can delete your account anytime. Data is retained as necessary for legal compliance post-contract completion.

6) Direct Marketing

We may send newsletters based on your explicit consent (double opt-in) or if you've previously purchased similar goods/services, relying on legitimate interest under Article 6(1)(f) GDPR. You can opt-out anytime.

7) Order Processing

Personal data required for order delivery and payment processing is shared with relevant service providers as per Article 6(1)(b) GDPR.

8) Review Reminders

We may use your email to send review reminders if consented, revocable anytime by contacting us.

9) Social Media Plugins

Our website uses HTML links for social media platforms (e.g., Facebook, Instagram). No direct data transfer occurs unless links are actively clicked. Social media services may collect data per their policies.

10) Online Marketing and Analytics

We use analytics tools (e.g., Google Analytics, Facebook Pixel) for site optimisation and targeted advertising, based on legitimate interests under Article 6(1)(f) GDPR. You can opt-out via your browser or privacy settings.

11) Your Rights Under GDPR

You have rights of access, rectification, deletion, restriction, portability, and objection regarding your personal data. You can withdraw consent at any time. Contact us at support@florenceandmae-london.co.uk to exercise your rights or lodge a complaint with a supervisory authority.

12) Duration of Data Storage

Personal data storage complies with UK statutory retention periods, after which data is deleted unless required for ongoing contractual obligations or legal claims.

For questions or concerns, please contact us at: support@florenceandmae-london.co.uk.