Timeless Fashion, Curated by Florence and mae
Timeless Fashion, Curated by Florence and mae
Welcome to Florence & mae london
After 15 unforgettable years of style, soul, and sisterhood, it’s time to say goodbye.
We’re Florence and May—a mother and daughter duo who poured our hearts into creating a boutique that celebrated elegance, individuality, and the power of personal connection.
Every piece in our collection was chosen with care, designed to make you feel confident, beautiful, and truly yourself. This space has been more than just a shop—it’s been a gathering place, a dream fulfilled, and a journey we’ve cherished with all of you.
As we prepare to close this chapter, we’re offering up to 80% off everything in-store. This is your last chance to own a piece of Florence and Mae before we close our doors for good.
From the bottom of our hearts, thank you for being part of our story. Your loyalty, love, and laughter have meant everything.
With endless gratitude,
Florence & May
Curated for you
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ABout Florence
After 27 years of passion and purpose, it's time to say goodbye.
Florence’s Boutique has always been more than just a store—it’s been a place where timeless fashion meets heart. As a mother and curator, I’ve poured love into every piece, helping women feel confident, beautiful, and seen.
Now, as I turn the page to a new chapter, we're closing our doors. Enjoy up to 80% off the entire collection—your last chance to own one of our cherished designs.
Thank you for being part of this journey. 💛
— Florence
About mae
This boutique raised me.
From the time I could peek over the counter, I watched my mum, Florence, build something beautiful—one garment, one conversation, and one loyal customer at a time.
Together, we turned her vision into something we both loved. I learned the rhythm of retail, the elegance of design, and the quiet power of making women feel confident.
Now, as we prepare to close this chapter, I feel an overwhelming mix of pride and gratitude. This isn’t just a clearance—it’s a farewell to a legacy. A last chance to take home a piece of our story.
Thank you for walking this path with us.
With love,
May
