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Step out in style
your journey to elegance begins here
Fashion is personal. Don't let yourself be restricted by rules. Choose clothes that suit you and how you feel
A mother and daughter story
Florence & Mae was created from a heartfelt bond between generations—a shared passion for timeless style, effortless beauty, and meaningful connection. As a mother and daughter, we envisioned a boutique that would bring elegance into the everyday, offering pieces that help women feel graceful, empowered, and at ease.
Each collection at Florence & Mae is handpicked with intention—celebrating femininity, quality, and versatility. But more than just fashion, Florence & Mae is a reflection of life’s cherished moments, quiet confidence, and the joy of self-expression.
This is our journey—and we’re so grateful to be part of yours.
Florence & Mae
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What makes Florence & mae special
Always new, always unique - your satisfaction is what drives us.
Florence & mae
Shop with Confidence – 100% Money Back Guarantee
At Florence & Mae London, your satisfaction is our top priority. We take pride in the quality and craftsmanship of every piece, and we want you to feel completely at ease when shopping with us. That’s why we offer a no-questions-asked, 30-day money back guarantee on all purchases.
Join our family: more than 10.000+ customers ❤️
★★★★★The Maggie Tunic Dress is a masterpiece in understated elegance. The cotton-linen blend is of superior quality - it keeps its shape beautifully and feels luxurious against the skin. When I wasn't sure about the colour, the customer service team sent me additional photos. Now I own it in both navy and white, and after countless washes, they still look as pristine as day one.
Emma
★★★★★What sets Florence & Mae apart is their attention to detail, both in their clothing and their service. When I had questions about a dress, their online support team responded within hours with helpful photos and styling suggestions. Every piece I've ordered has been beautifully crafted and arrived perfectly packaged.
Margaret W.
★★★★★After retiring, I was hesitant about buying quality clothing online, but Florence & Mae has been wonderful. Their pieces are exquisitely made - the stitching, the fabric choices, everything speaks of quality. Their detailed product descriptions and quick email responses made online shopping a breeze.
Isabella
★★★★★Found Florence & Mae's online store last year and it's become my absolute favourite. The quality of every piece is exceptional - you can really feel the difference in the fabrics and finishing. Their customer support helped me choose the perfect pieces for my style, even over email. Such a pleasant shopping experience from start to finish.
Barbara T.
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Free shipping
We deliver with Royalmail and DHL for the fastest and most reliable service. Free shipping on all orders!
Verified Shop – Safe & Secure Checkout
Florence & Mae London is a trusted and officially verified store. We guarantee a fast, secure, and seamless shopping experience—no matter which payment method you choose.
30 Days Money back guarantee
Your order doesn't fit? No problem! You can exchange or return it at any time. We offer a 30-day right of return!